In a recent meeting, we at MHA were discussing new techniques of contacting candidates about a new, hot job that might be of interest to them. Now, we know that everyone utilizes email, the phone and LinkedIn. But what about text messaging? Would text messaging be an appropriate initial point of contact to notify candidates about a new job? Or maybe even a follow up to an email? It is definitely an up and coming tool for recruiters to use to let candidates know about new job opportunities.
However, with most things, there are pros and cons. Let’s start with the positives. Text messaging is quickly becoming one of the most popular ways of communicating with other people. In fact, most younger professionals prefer texts as their main form of communication. Recruiters would be able to quickly alert more junior candidates to a new opportunity. In turn, the candidate would be able to express interest and we could get the process moving more quickly. In essence, phone tag is completely eliminated. Texts are also succinct enough to get the point across without an overly wordy email.
Now for the cons… We know that recruiters are not always top of mind when candidates are not actively looking for a new opportunity. So, when a candidate gets a text message from someone who is virtually unknown to them, it can be aggravating and confusing. It may even feel like an invasion of personal space. Sometimes, messages like these can also come off as a bit spam-y. By looking like spam, recruiters risk losing the personal touch and connection that might be needed to interest candidates in the perfect opportunity. Text messaging also, inadvertently, creates an age gap. Whereas younger people prefer text messaging, more seasoned professionals understand the value of a phone call as well as a well thought out email. Human interaction is key in making connections, both in and out of the professional world, and it is quickly becoming a lost art.
Text messaging job opportunities is definitely still up for debate, and it is worth being a topic of conversation. For now, it may be tool that is used on a case by case basis. However, with the younger generation working their way up the ladders, it may become a more commonplace and accepted practice.
Penny for your thoughts? What do you think? Let us know!