Make sure you research the company before your job interview.
Employers want to see that a candidate has done his/her homework prior to an interview. This applies for in-person interviews, video interviews and phone interviews. Having knowledge about a company’s history and what has made them stand out will help you to make a good impression.
When discussing the company, be sensitive to the fact that the interviewer is not going to be as excited to hear any negative comments or questioning. Position your input sincerely, but in a flattering tone.
If you happen to receive the name/title of the person you’ll be speaking with then try to find his/her profile on linkedin, google, facebook, etc. Understanding his/her career journey can open up a topic of conversation. Also, know the name of the President and CEO or COO.
There are websites where employees and former employees anonymously review companies and their management. Examples include glassdoor.com, yelp.com, careerbliss.com, etc. We have found that the reviews on these sites tend to come from mostly disgruntled employees. We are not implying that the reviews should not be considered, but keep in mind that one person’s input is not always agreed upon by others. Several of our clients with top notch reputations and low turnover have been in receipt of one to six bad reviews, but they have a staff of over 400 to 500 people. The numbers don’t translate to a real picture if only 1% of their staff post reviews. If you see a consistency of something (i.e., long hours, no pay raises, etc.) in several reviews and you’d like to address it, then be very delicate about how to bring it up. Usually you’ll be asked if you have any questions. At this point you can tell them that you’ve read some of the company reviews and wanted to ask what input they have on them.
Ask around. Check to see if anyone in your network has worked there or knows of someone who has worked there. Ask open-ended questions about his/her experience at the company.
Review the company’s social media including their blog, Facebook. Linkedin, Twitter, Pinterest and anything else you can find. Find out which awards they’ve won and and scan through press releases on their website. Check their website for work samples, case studies and anything else you can find.
Obviously, review the job description a couple of times prior to your interviews. List out examples of your experience to discuss which are relevant to the job description.
In sum, we always encourage our candidates to research the company and the individuals conducing the interviews.
Do your homework and you’ll impress!